The Frito-Lay Company has proven that when it comes to saving our planet, Americans are willing to be inconvenienced not one damn iota!!! In a stunningly progressive move back in April 2009, the company launched biodegradable bags for their Sunchips snack chips in response to consumer interest in more environmentally friendly products. The company hoped to gain more business and improve their image with consumers by being "green." Alas, there was a fatal flaw in this plan; the bags were noisy!
We don't want to take the time to save our paper, glass, and metal and take them to recycling centers; we don't want to reduce our energy consumption; we don't want to wash and reuse storage containers; we don't want to give up our plastic water bottles or our gas guzzling cars. But, hey, we care about our environment! Just let someone else do the work! And, please, do it quietly.