Back To School Lingerie

Don't know about where you all live, but around here it's almost time for the new school year to start! That means time to shop for supplies for school--paper, pens, pencils, lunchbox, lingerie, protractor, highlighters...What's that? Lingerie, you say? You didn't know that school kids need lingerie? No, not Spiderman or Little Mermaid underpants or even new bras for the high school girls; I'm talking lingerie.

Take a gander at this website for the French company Jours Apres Lunes. They are marketing a collection of lingerie for girls aged 3 months through teen. Yes, now your baby can look sexy in that Pampers! And, heck! Who needs breast tissue to rock out a bra?!! Check out some of the preschoolers and elementary school girls on this website (as I'm sure loads of pedophiles will be doing). What really bothers me about all of this (aside from creating a market for something totally unnecessary) is that even when the garments aren't totally inappropriate, like a simple tank top, the company has the young models posing in a provocative manner with make-up and adult hairstyles. It is clear that they are going for the Lolita look in many of the ad photos, and this is disturbing.

 If one looks closely at the ads, as I tend to do, one also notices some other interesting, and bothersome, things. The print in the girl's book reads "Le talent n'attend pas le nombre des annees." Roughly translated, this means, "Her talent belied her years." I have to wonder what talent they were speaking of.  In the next ad, the words around the photo say, "Chic," "French Touch," "Impertinence," "Second Skin," "Glamour," and "Graphique." Then there's a picture of a bird in a cage. Interesting juxtaposition of images, I'd say.

All in all, this ad campaign makes me want to vomit. It attempts to create a market for a totally unnecessary product and in doing so, sexualizes teens and young girls. Kids need lingerie like they need sex toys. What's next? Mini sized dildos for the young beginner in trendy teen colors? Cool vibrators that let you load iTunes into them so your daughter can hear Justin Bieber while she learns to masturbate? Wait! That's my idea!!!